FLYERALARM
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A high-volume print configurator handling tens of thousands of order variants per day — rebuilt to be faster, friendlier, and easier to extend.
The challenge
A monolithic configurator was slowing both shoppers and the merchandising team. Every new product line required engineering effort, and conversion was bleeding on slower devices.
The solution
A rules-driven configurator with a typed product schema, server components for the heavy work, and progressive hydration so the first interaction lands in under 100ms even on mid-range Android.
Short took an area of our business that we had stopped touching out of fear and turned it into the part we ship from most often.
Head of E-commerceFlyerAlarm
